Freda Ross
Media Consultant
Ross Media Consulting
At Ross Media Consulting our goal is to prepare you for speaking opportunities such as interviews, press conferences and seminars. Our clients learn how to be confident when speaking, take command of the speaking opportunity and make their stories memorable.
We work with non-profit organizations, public relations firms and government officials to help them craft compelling narratives, deliver concise soundbites and effectively address tough topics.
Who We Are
Founder Freda Ross has more than 40 years of experience in radio broadcasting, reporting and journalism. She started her radio career as a part-time board operator at her hometown radio station and worked her way up through the ranks.
She eventually ended up in management at the number 1 rated news/talk radio station in Dallas, Texas. During her tenure she oversaw coverage of the 911 terrorist attacks, the Oklahoma City bombing, the Dallas Police ambush in July 2016, and the Covid 19 pandemic in 2020.
Freda knows how the inside of a newsroom operates and shares her knowledge and skill to help news makers tell their stories. She can tell you when and how to pitch a story, provide spokespeople with talking points and guide your company or non-profit through a crisis.
What We Offer
Media Training is available one-on-one or in a group setting. During training participants learn:
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Techniques for improving confidence.
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The importance of body language and eye contact.
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How to make your story conversational (speak in layman’s terms)
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How to anticipate and respond to the reporter’s questions.
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How to craft a “hook” for your story to stir emotion or prompt actions.
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The best time to pitch your stories for optimal coverage.
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How to build relationships with the media, so that you are the “go-to” contact for interviews.
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Strategies to address a crisis.
The training sessions end with mock interviews, a coaching session and questions and answers. Our goal is to prepare you for your 15 minutes of fame.
Corporate Media Training
Story Conceptualization
Corporate Media Training
Story Conceptualization
Talking Points
Story Pitches
Broadcast Journalism Training:
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How to Interview News Makers
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How to Write a News Story
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How to Create Sources
04.
How to Verify Facts
05.
How to Use Social Media
Pricing and Services
Pricing varies with each project. Please contact us at frossconsulting@gmail.com for pricing information.
Whether you need one-on-one coaching or coaching for a group we will provide you with tips and techniques to enable you to take command of the interview.